Your website home page should have two primary functions. Ideally, every page should do these two things, but let’s focus on the home page.
First, the benefits you provide must be obvious to the visitor. The sooner they can tell what benefits you provide, the better. You only have a couple seconds at the most. Don’t list your features. Focus on the benefits.
Second, you have to display a clear call to action. Do you want the visitor to sign up for your newsletter? Subscribe to your blog’s posts? Stop by your physical location? Whatever it is, it must be clear to the user what you want them to do. It needs to be prominent (but not overwhelming) and simple. If it’s for a newsletter, first name and email address are all you need. You can get more information from them after they’ve warmed up to you.
Does your website have these two items in place? Are they working the way you intended?
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